Genting Casinos / Rewards website

The brief

Genting is one of the largest casino operators in the UK, with over 80 casinos nationwide. When they launched the Genting Reward Card to establish loyalty and offer benefits to their customers, they turned to Focus to build a dedicated website. The aim was to encourage people to sign up for the card and earn points by visiting the casino.

The plan

Genting had a basic temporary website in place which Focus replaced with a new modernised parallax site. This website has individual sections on how the card works, the latest promotions and an ‘FAQ’ area. This provides the customer with a simple user journey allowing them to navigate around the site easily.

Check out the website here.

The results

July 2014 – February 2015

22,154 visits to the Genting Rewards website

16.03% bounce rate for the Genting Rewards website