Acopia Group contacted us to produce the first of two videos as part of their marketing strategy for 2017.
They wanted to promote their MyAcopia portal which is an industry-leading platform that helps their clients manage their procurement processes.
We worked with the client at Acopia Group to steer her in devising an initial script detailing all of the USPs they wanted to highlight with this piece of content. We then produced an initial storyboard showing the visual styling and approach we would take for this project, keeping Acopia Group’s strong brand identity at front of mind.
Our in-house copywriter then streamlined the script to ensure a smooth-flowing video and the client selected her preferred voiceover artist and music track as the final video came together with our head of animation.
“The team LOVE the video – we are thrilled and the room erupted in applause when I played it! The video looks awesome, I am really, really pleased and it far surpasses what I was expecting!
The creative approach on this has been really well received and it’s great to see the script come to life!”
Katherine Dunham, Marketing Manager – Acopia Group
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