The rise of social media means that social media marketing is a powerful way of engaging with your current and potential clients.

 
Before venturing into marketing using Facebook, Twitter, YouTube or any other social websites it is fundamental to carry out a social media monitoring strategy to increase the chance of success and utilise this medium to its full potential.

Using Focus Integrated’s social media monitoring software we can track keywords utilised across all forms of social media, from networks to blogs and forums, giving you an insight into what customers are saying about your brand, products and industry. This insight will assist in planning a tailored social media marketing campaign targeting appropriate online environments and using the best methods to target your key demographics.

The benefits of social media monitoring with Focus Integrated:

  • Track discussions and mentions of any keyword across the social web (Facebook, Twitter, YouTube, etc)
  • Interact directly with those users mentioning your brand, products or industry
  • Provide real time customer service
  • Reports on detractors, supporters and passives for your brand and products
  • Human reporting ensuring reliable data for successful ongoing social media marketing
  • Benefits search engine optimisation through social traffic

For more information about our social media services please see our social media marketing case studies or contact our social media monitoring team.

Crimestoppers

Burglary campaign

Focus Integrated has been developing a web application that enables a client to take control of their own marketing collateral.

Marie Stopes

Talking Bollocks

‘Talking Bollocks’ provided a humorous and engaging concept to dispel myths about vasectomies and give Marie Stopes – the international sexual health charity – greater awareness.

Crimestoppers

Tackling Drugs Week

It’s a tough message that needs to get to the right audience: stop drugs destroying communities.

Genting Casinos

Casino photography

We were commissioned to photograph the five London clubs of Genting Casinos UK, producing images that would reflect the luxury, style, glamour and excitement of these very individual establishments.

Monitor Audio

Rock Awards

Monitor Audio needed a video to run on their website which promoted their involvement in a special auction raising funds for ChildLine.

e2v

e2v Brand Book

Focus Integrated developed an easy to navigate, comprehensive brand book for e2v.

Taylor Wimpey

Cromwell Place

Cromwell Place is a development by Taylor Wimpey of stylish townhouses and apartments in Clerkenwell, London.

Essex Police

Neighbourhood Policing

We were asked by Essex Police to create a brand for their area’s Neighbourhood Policing programme. It needed to work at a local level but also underpin key national policing principles.

Christie + Co

Punch Taverns

With all 308 Punch Taverns throughout the UK available for purchase, Christie & Co asked us to design individual campaign concepts to promote the opportunity.

Harpers

Quarterly campaign

Harpers Fitness operates 70 centres across the UK. Their needs combine integrated online and offline solutions which Focus can provide.

ICS

ICS brand development

The Institute of Customer Service (ICS) is the UK-wide professional body for customer service, and they work with some of the world's best-known brands.

Swan Housing

Social media campaign

Swan Housing wanted to achieve additional awareness of their brand, drive more traffic to their website and achieve more sales.

  • Burglary campaign
  • Talking Bollocks
  • Tackling Drugs Week
  • Casino photography
  • Rock Awards
  • e2v Brand Book
  • Cromwell Place
  • Neighbourhood Policing
  • Punch Taverns
  • Quarterly campaign
  • ICS brand development
  • Social media campaign