Thompson & Morgan - Pay Per Click Advertising

What was the task?

• Thompson & Morgan commanded a substantial Pay Per Click advertising budget. This was not being used optimally, leading to inefficiency and a lack of conversions
• Cost per click prices were high and conversion rates were low

What was the solution?

• We delivered and continue to deliver a Google AdWords Pay Per Click campaign
• All work is completed by one of our Google AdWords qualified search marketing team
• A campaign that targets converting higher volumes of traffic through paid advertising

What were the results?

• An optimised pay per click campaign that increased conversion rates whilst being mindful of budgets to ensure more clicks for less money
• Increased conversion rates to 5.9% with an average order value of £26.54, ensuring the longevity of PPC as a marketing channel from a return on investment perspective
• As a result of the success of this solution, Thompson & Morgan asked us to manage the PPC campaign for another of their brands