Premier Training International - social media

What was the task?

• Premier Training International required digital marketing solutions for increasing course registrations
• These needed to be innovative and cover online environments frequented by their target demographics
• The required solutions also needed to be on brand and integrated with the rest of their marketing channels

What was the solution?

• A full social media strategy including social management, monitoring and paid advertising
• A crowd sourcing exercise using our social monitoring software and Premier Training International branded social presences to discover potential customers and increase digital advocates for the brand
• Develop an on-going social media strategy to ensure long-term

What were the results?

• Social media became the highest referrer of traffic to the Premier Training International website
• Facebook is now the second highest provider of conversions on the Premier Training International web presence
• Crowd sourcing delivered over 2,000 social advocates for the brand