Harpers - quarterly campaign

What was the task?

• Harpers Fitness operates 70 centres across the UK. Whether for specific campaigns or ongoing brand awareness, their needs combine both offline and online solutions

What was the solution?

• We designed generic and site specific posters which could be used both offline and online, all with a clear call to action
• A sales letter was also created, not just to convey important information, but to visually mirror a live campaign promoting a special discount

What were the results?

• We continue to produce monthly core literature to service the print requirements of all their centres
• We also work with Harpers Fitness to ensure that targeted traffic continues to be driven to their website – which we designed and built – to increase sign-up at their centres and increase support for specific campaigns