Our portfolio is bursting with examples of creative and measurable campaigns which have achieved results across a variety of industries.
Genting Casinos - Poker tournament
What was the task?
- To create a video suitable for YouTube which showcases a poker tournament being held at one of their largest casinos
- Capture the excitement of the day at the tables, including the final, the winning hand being played and the winner collecting their prize
What was the solution?
- Our camera crew were sent up to Birmingham to film the event
- Create a 3D CGI graphic to run at the beginning of the video showcasing the trophy
- Motion graphic text to emphasise what the different shots were showing throughout the day
- A YouTube video optimised for casino and poker keywords to ensure a high number of views
What were the results?
- A video lasting 1 min 39 seconds capturing the excitement of the day
- Links to the Genting Casinos website prompting users to visit after watching the video
- The video gained over 250 views within four days of being uploaded to YouTube