Our portfolio is bursting with examples of creative and measurable campaigns which have achieved results across a variety of industries.

Genting Casinos - Poker tournament

What was the task?
  • To create a video suitable for YouTube which showcases a poker tournament being held at one of their largest casinos
  • Capture the excitement of the day at the tables, including the final, the winning hand being played and the winner collecting their prize

 

What was the solution?
  • Our camera crew were sent up to Birmingham to film the event
  • Create a 3D CGI graphic to run at the beginning of the video showcasing the trophy
  • Motion graphic text to emphasise what the different shots were showing throughout the day
  • A YouTube video optimised for casino and poker keywords to ensure a high number of views

 

What were the results?
  • A video lasting 1 min 39 seconds capturing the excitement of the day
  • Links to the Genting Casinos website prompting users to visit after watching the video
  • The video gained over 250 views within four days of being uploaded to YouTube