Essex County Council - Love where you live

What was the task?

• To help Essex County Council recruit volunteers who ‘love where they live’ to attend special ‘clean and tidy’ events held in a week during June
• Essex County Council wanted to engage and recruit volunteers using web, video and social media channels

What was the solution?

• We created an engaging video to promote the event and actively managed all social media channels, working to maximise exposure and encourage interaction amongst volunteers
• Individuals were empowered to blog about their experiences and share photos with each other during and after the events

What were the results?

• The campaign was a great success with over 1,000 volunteers from 40 community groups taking part. This solution demonstrated how user generated content can be developed from a digital platform and self-propagated using social media
• Social media monitoring and optimisation services, paired with exciting creative concepts, made for a powerful community building strategy