Cambridge Education Group - CSVPA Factor

What was the task?

• Cambridge Education Group were struggling to fill their visual and performing arts courses
• Their presence in key environments such as social media was weak
• Traditional methods of marketing were not achieving results with creative students

What was the solution?

• Innovative Flash Application developed for social media and desktops
• A viral seeding campaign targeting the specific demographic of the course
• Creative aesthetics and functionality ideal for the target audience

What were the results?

• 1,000 plays generated through social seeding and social bookmarking
• Enough registrations to more than fill Cambridge Education Group’s visual and performing arts courses
• A stronger brand presence within key web locations, including social media, perfectly suited for the target demographic