Anglia Tours / Website build

The brief

As part of a wider re-assessment of its online marketing presence, Anglia Tours Limited undertook a review of the company’s website. As the site had been live since 2012 they were keen, not only to improve the look and feel, but more importantly to enhance functionality – particularly given so many of their customers are now using mobile devices to access the website.

Anglia Tours selected Focus to build their new website at the end of 2015. Their main goals were to improve the users experience across the website and align the new website with the premium nature of the brand, ensuring it reflected the excellent service they offer to their customers.

The plan

With the wide range of tours offered by Anglia Tours, the team was challenged to portray the breadth of expertise in their field alongside their ability to provide the perfect tour for each individual customer.

We implemented clear filtering based upon the themes of the tours, as well as displaying strong call to actions so that customers were encouraged to telephone to discuss any bespoke requests for their trip.

The brand is built upon The Anglia Standard which ensures that Anglia Tours go above and beyond for their customers before, during and after their trips. With this in mind, we developed a Tour Resources area to make travel documents readily available as well as an Educational Resources area specifically for pre and post tour learning.

The results

Ian Coyne, Commercial Director, Anglia Tours Limited

In Focus we found an agency who from the outset were keen to learn about us and to understand exactly how our business worked. Over a series of discussions, which took place long before we were asked to make any commitment to working with them, the staff at Focus set about gathering the information they needed in order to prepare a detailed and structured proposal for our consideration.

Everyone we spoke with was full of ideas and enthusiasm. I am so pleased that we now have the high-quality, user friendly site we were looking for but more importantly that we have a partner who is on hand to offer support, advice and guidance when we need it – a partner who we can build a long-term and very successful business relationship with. I have absolutely no hesitation in recommending Focus Integrated.