News & Blog

Influencer Marketing is the Next Big Thing


As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Influencer Marketing enables brands to connect with consumers more directly, more organically, and at scale. Here is why it works: It’s Powerful There are few things that drive a sale more effectively than a warm word-of-mouth recommendation….

Snapchat unveils ‘Spectacles’ the video capturing glasses


Snapchat has announced plans to release its first piece of hardware – ‘Spectacles.’ The Spectacles will cost £100, and come with a built-in video camera that allows videos to automatically be shared with friends. The glasses come in three colours and connect to the Snapchat app, they will automatically save video recordings to the wearer’s…

Why do social giants prefer the colour blue?


Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, use the colour blue? As stated by colour psychologists, blue is a calming, relaxing colour that symbolises comfort, the mind, trustworthiness and safety. But most importantly, blue represents communication, perfect for social media platforms. According to Bluleadz, the…

HSBC to use selfie-enabled mobile banking verification


HSBC customers will soon be able to verify their identity using a selfie. Customers who open a business account will be given the option to prove who they are by taking a picture of themselves. The bank follows the trend set by the likes of Mastercard and Airbnb by using facial tracking technology to “streamline…

How emojis have changed the way we communicate


A smiley face with sunglasses, a cat with heart eyes, a thumbs-up sign, a roasted sweet potato – all of these symbols are emojis and are growing increasingly popular, so much so, they are beginning to change the way we communicate. For the first time ever, the Oxford Dictionaries Word of the Year is an…