News & Blog

Something for the weekend #1

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Something for the weekend is a new weekly roundup of what is new and up-and-coming in the world of digital and social media. Here’s what has caught our eye this week… Cross-track technology set to transform London commute Introducing the DX3 (Digital Cross-Track 3), the latest way that TfL are set to shake up Londoner’s…

Scoping out the real-time apps

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HBO, the television network behind Game of Thrones, hit the headlines yesterday after it issued a takedown notice to live streaming app Periscope. But just what is Periscope and why has it riled the creators of the world’s biggest television show in such a big way? Periscope has emerged in the last month or so,…

Shedding light on dark social

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In 2012, Alexis Madrigal forged the term ‘Dark Social’ after questioning the fact that web traffic analytics did not appear to account for sharing links directly between internet users. Using aggregate figures from all the media sites they assess, web analytics company ChartBeat discovered that 69% of social referrals were from ‘Dark Social’ sources. ‘Dark…

3 Outdated SEO tactics that can harm your rankings

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We all now know that the days of black hat SEO are well and truly over. No longer can you keyword spam your landing pages, use doorway pages to trick users or use ‘link farms’, in attempt to improve search engine visibility. These techniques, amongst other black hat tricks, have for some time now resulted…

Twitter launches new quote tweet update

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I’ve always advocated the quote function for Twitter – in my view just retweeting is lazy and adds nothing to the conversation, but it can be difficult to add a statement and include the content of the original tweet in 140 characters. In terms of wanting people to retweet our own tweets across the agency…