News & Blog

Google steps up efforts to monetise search queries on mobile

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Google appears to be running a limited test for local inventory ads (LIA) on mobile which sees search queries return relevant ads rather than locals business results, which the company’s ‘local pack’ would usually offer. To put it simply, Google is planning to replace their local business listings (which are free for businesses to set up)…

Video Marketing Will Dominate In 2017

Video dominates 2017

Quarter 4 of 2016 gave us a glimpse into what marketing trends we can expect in the year ahead. There was a remarkable increase in live videos and streaming at the latter part of 2016, with services like Facebook Live and Snapchat helping many brands and personalities dominate social media. With Cisco predicting that video…

Starting 2017 with a digital bang!

New websites 2017 v 2

Thanks to the hard work of the creative and client services team, we are keeping our web developers extremely busy throughout January! Our development team are currently building a variety of custom-made websites that are due for completion in quarter 1 of 2017.  All are bespoke designed and built in-house, along with personalised CMS systems…

The power of seasonal campaigns

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As the festive season draws to a close, it signifies the end of several very expensive months for consumers but, in some cases an extremely lucrative period for businesses. With online Christmas sales over an eight-week period between November 1 and December 1 estimated to be 12% higher than the same time last year, consumers…

Email Marketing – How to stay relevant

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By the end of 2016, it’s predicted that there will be 4.6 billion email accounts. To stay relevant you have to adapt to your customers, here’s how to perfect your email marketing strategy. Motion In 2016, emails with videos and GIFs will capture more engagement than static emails. Video – By 2017, video will control…