News & Blog

Focus on this week’s digital and social news

Here’s the start of our new weekly roundup of digital news, some linked to what we do and inspiring us for our digital and offline marketing communications – and some things that have just caught our attention.   Despite hacks and cyber attacks being in the news constantly, it appears that the masses haven’t paid […]

Focus is Top of the League in Quarterly Agency Review

We’re delighted to share that our clients Taylor Wimpey have awarded us a great score in their quarterly agency review. We’re one of 5 agencies that they work with across their advertising and creative work and each is scored regularly by all of the regions that they cover to help them to monitor our performance. […]

What is Content Marketing and why is everyone talking about it?

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I saw an article once that suggested that the amount of information that medieval people saw in their whole lives was about the same as modern people see in a day. I can’t remember the details but I agree that these days there’s a lot of “stuff” out there. These days there’s so much information […]

Essential tips on supplying copy to an agency

At last you’ve finished your article. You’ve shuffled your papers and knocked them together, and the digital document looks good on screen. All you have to do is whisk it across to your agency and hey presto! They’ll be able to whip it into shape for you to check. Magic.   It might be magic […]

Instagram ads – only for big brands?

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UK Users of Instagram acted with disappointment when it was announced last year that they were introducing ads, or sponsored content. Of course, to brands and marketers it hasn’t come as any great surprise, and in order to become a profitable business it is obvious that Instagram had no choice but to introduce some form […]