New website deals a winning hand for Genting Casinos

Casino operator Genting Casinos UK has witnessed double-digit growth in visitors to its website since being relaunched. Supported by a search engine optimisation strategy, there has been an increase in visits of 40% to gentingcasinos.co.uk compared to the same period last year. Improved landing pages and on-page content have helped to boost the average time each visitor spends on the website by 14% and raise the average number of pages viewed per visit by 13%.

Designed and built by Focus Integrated Marketing Communications, the new Genting Casinos UK website was created to work across two levels – corporate and venue. A corporate look and feel is complemented by venue specific identity-led designs which provide an improved user experience intended to maximise conversions.

Focus Integrated Marketing Communications began working with Genting Casinos UK in April 2009 to implement a search engine optimisation strategy. This was followed by the roll-out of a social media campaign to help the casino operator raise its online profile, connect with consumers and support the launch of new venues.

James Mercer, Managing Director at Focus Integrated Marketing Communications, said: “The new Genting Casinos UK website features a striking design born from the company’s brand identity. The site delivers a user friendly interface and good content which assists with search engine optimisation and social media. In addition, Genting Casinos UK is ranking on page one of Google.co.uk for 99% of its targeted keywords and benefits from thousands of social media advocates. This demonstrates the strong position Genting Casinos UK has in the online arena.”

Genting Casinos UK, part of the Genting Group, is the largest casino operator in the country with over 40 venues located between the South West of England and the North of Scotland. In 2011 the Birmingham based company signed a two year sponsorship deal with Aston Villa Football Club and was also granted a large casino licence to build a £120m leisure and entertainment complex at the Birmingham NEC.

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Comments

Noel English | Casinos Online

I know search engine optimization works and that site is a good example of how a good strategy would be great for an online business. I'm keeping watch on where they will be going from here.

25 January 2012, 14:12
play poker

nice blog but the thing is if some thing is good then i don;t think that we need to make some optimization of that thing. i know views vary but if the site have some rich content and just fullfil the need of the visitors then its no need to waste money on the optimization but i really like to learn from this blog so thanks for sharing the nice stuff...

22 February 2012, 05:26
Doug Cannings

I spent about 20 seconds on gentingcasinos.co.uk and got lost. Its just a bunch of links to other Genting sites. When I clicked on the rewards cards bit there was no way for me to get back to the home page - this is the worst designed site I've seen in so long.

All this shows is a good SEO and PPC campaign can make a bad website look good simply by generating page views, however page views do nothing to engage visitors once they land on a badly designed site.

22 February 2012, 11:31
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