They recognised that particularly in a recession, potential customers are keen to explore opportunities and discuss the market with other buyers. The social web offers this opportunity and especially for Swan’s part buy/part rent scheme, is an appropriate way of reaching and engaging with a target audience.
Focus Integrated generated a following for Swan via a Facebook Fan page and Twitter feed. We also monitored keywords relating to their business so we could capture what people were saying about them, their brand and associated services.
Swan secured some business through Twitter where a customer query was identified by the monitoring process, fed back to Swan and resulted in a sale.
Focus Integrated generated a following for Swan via a Facebook Fan page and Twitter feed. We also monitored keywords relating to their business so we could capture what people were saying about them, their brand and associated services.
Swan secured some business through Twitter where a customer query was identified by the monitoring process, fed back to Swan and resulted in a sale.
Swan Housing
Social media campaign
Swan Housing wanted to achieve additional awareness of their brand, drive more traffic to their website and achieve more sales.