Marketing blog

It is finally here, the ability to really be able to craft our AdWords campaigns for how users are searching – this is every exciting and for a PPC’er it's an interesting change. There is some functionality that is being lost but in all we have to roll with the changes and accept the changes before they become enforced.

The logo is the most easily recognised element of a brand. That’s what it is designed to do, to be recognised instantly, whether on screen, paper, a mobile device, or simply passing it by when you are in your car or when you are window-shopping in the High Street.

Many years ago the only written language was Latin. Well mostly. Society was feudal and The Church held sway over the population and considered Latin to be the language of God. And so scribes wrote His works in Latin, and the language of the populace was ignored.   

The outsider looking in to an advertising agency would probably expect hammocks, cocktails, pink and neon blue sofas and vintage armchairs scattered around the office with people spending their days brainstorming and doodling big ideas that will take on the world!

So this month we were lucky enough to apply for and win access to Facebook’s new Graph Search feature. Other than finding funny (and potential incriminating) information about strangers, I got to thinking about how we could actually use the tool for our clients. With so much information now at our fingers tips what can we do with it?

If you regularly browse the web, you will most likely have come across an instruction at some point to upgrade your browser. You may have been told that you should “Upgrade your browser for a better experience” or that “You must upgrade your browser”. But what does this actually mean and why should you do it? In this post, I will explain exactly what a browser is, why your browser needs updating regularly and most importantly – how to do it.

One of the most common questions I hear working with social media is ‘How can I get my fans interacting on my pages?’ Whether we manage a client’s channels or they manage accounts themselves, developing an interactive and engaging audience can be challenging. I will detail below how to identify your audience and what tips and techniques you can use to get the most from your fans and followers.

Brrrr. Grammar. Makes your toes curl doesn’t it. But don’t worry, you have a grammar checker in Word. Suddenly you don’t have to think about it. Yeh, right.